SmartFruit — Branding
Located in Lisbon, SmartFruit farms fresh fruit and develops innovative methods for planting, growing and harvesting all of its produce. Physalis was
the original crop in the SmartFruit brand, and also the main export, so it has a special place in its owners’ hearts – its place in the logo was a priority, so as the science side.
I went beyond the logo and proposed some adaptations for the new identity, and some ideas were very welcomed:
— The entire transportation and packaging process will have the new identity,
— A retail store: with a modern aesthetic, while giving a nod to a traditional shop,
— The introduction of a gourmet range of dried fruit, especially if it is allied to the retail space.